Oliver Peoples started in 1986 when optician Larry and Dennis Leight fulfilled their dream and opened their first optical boutique on legendary Sunset Boulevard in West Hollywood, California.
Earlier that year, they purchased an estate collection of vintage American-made eyewear. The assortment included thousands of beautifully filigreed rimless and metal frames, including clip-on metal sunglasses produced by iconic American companies, such as by Bausch & Lomb and American Optical.
All the frames were unworn in mint condition and in their original packaging. It was a goldmine for the Leight’s, given their love for 1940s – 1960s eyewear. The brothers purchased the entire lot, which included a receipt signed with the name “Oliver Peoples”, who they reasoned was the original owner or distributor.
When they decided to sell the estate collection in their retail store, it only seemed fitting they use the name in his honour. It was then that their vision was realized: to design a collection of eyewear, implement innovative marketing strategies, and create a unique retail experience in their own gallery-like setting. In 1987, the Oliver Peoples collection (inspired by the vintage frames purchased in the estate sale) was introduced as wholesale.
It was quite a departure from the futuristic styles and geometric shapes dominant in the late 80’s. Because runway fashions was moving in a vintage-inspired direction, the debut of the retro collection was fortuitously timed, as the direction of eyewear changed globally.
Recently Oliver Peoples started a serie of different collaboration with different designers: TAKAHIRO MIYASHITA TheSoloIst, created by Japanese designer Takahiro Miyashita who is known for previously creating the edgy cult menswear brand Number (N)ine. Also with well know French label Isabel Marant , a unique collaboration with Parfiume house Byredo , with award winning designer from New York called Public School and many more…
IN CELEBRATION OF THE BRAND’S 30TH ANNIVERSARY, OLIVER PEOPLES HAS PARTNERED WITH THE ILLUSTRIOUS PHOTOGRAPHER, PETER LINDBERGH FOR ITS LATEST CAMPAIGN, “DESERT STORIES.” OVER HIS EXPANSIVE CAREER, PETER LINDBERGH HAS USHERED IN A FRESH STANDARD OF TRUTH THROUGH HIS HONEST AND INTIMATE PORTRAITS. LINDBERGH BRINGS THIS PERSPECTIVE TO DESERT STORIES, WHICH IS THE LATEST EXTENSION OF THE BRAND’S EXPLORATION OF ITS CALIFORNIA ROOTS.